Alexander and the Gordian Knot

Alexander and the Gordian Knot

(Excerpt from “Beware the Hippo and Other Beasts on the River of Life”) As the story goes, in 333 B.C. Alexander marched his army into Gordium in modern day Turkey. Upon arriving in the city, he encountered “several knots all so tightly entangled that it...
Meme Mugs and Lean Startup Principles

Meme Mugs and Lean Startup Principles

Rachel Rofe makes a small fortune selling imprinted coffee mugs on Etsy. Her secret is that she fails her way to success by creating hundreds of coffee mug meme experiments. Most don’t work out but the ones that do sell thousands. This is a great example of the...