The Essential Guide to Flying Your Business!
Take your business to new levels with aviation principles and pre-flight checklists!
At BrandMother we’ve worked with over 1500 start-ups and small businesses. We’ve noticed that the principles for flying and navigating an airplane are great metaphors for starting and getting a business off the ground. Already flying? These same principles can help you achieve even higher levels of success,
Your goal is to create enough velocity and lift to take off and reach a sustainable cruising altitude before depleting your resource reserves. Lift must be greater than gravity. Thrust must be stronger than drag. The better your aerodynamics the better likelihood of your success!
Alex von Allmen is a brand designer and strategist who has worked with thousands of companies worldwide. His brand designs have made millions of positive impressions resulting in billions in sales. He holds an MBA from Northwestern’s Kellogg School and a BA from Vanderbilt.
Build Brands that Attract and Retain More Customers!
“The way a company brands itself is everything – it will ultimately decide whether a business survives.“ – Sir Richard Branson
BIG BRANDING is a business secret hiding in plain sight. Entrepreneurs such as Richard Branson of Virgin Group, Phil Knight of Nike, and Jeff Bezos of Amazon recognize that as in rolling a snowball, it is both a cause and effect of success.
A brand is more than a name, logo or color scheme. While these are important symbols for the brand, a brand ultimately lives in the hearts and minds of customers. A great brand takes on a life of its own and synergistically leverages all aspects of the business.
Alex von Allmen is a brand designer and strategist who has worked with thousands of companies worldwide. His brand designs have made millions of positive impressions resulting in billions in sales. He holds an MBA from Northwestern’s Kellogg School and a BA from Vanderbilt.
In this book, he shares secrets for recognizing, creating and building outstanding brands.
ZODIAN – The Ultimate Relationship Navigator – used modern psychology to create an animal archetype tool to help you navigate both personal and professional relationships.
IRONMAN RUSTING Ken Russell was a “Dead Man Walking” who discovered how iron, free radicals, and missing minerals may play a role in promoting inflammation and chronic disease. This is his inspiring story.
Listen And They Will Come. Finding, getting, and keeping key customers is an art. Learn how to listen with the intent to understand the customer and attract customers with whom we do business.
BEWARE OF THE HIPPO . Beware, it’s a jungle out there! Challenges that we encounter in life are metaphorically represented as animals. The Elephant is like government. The Crocodile just wants to ambush and eat you!
The Many Shapes of VALUE What is value? How do find it, create, or capture it? This book takes a deep dive into how to discern between real and fake value.
CLICK ON COVERS