Innovation Incubator
Brandmother is a developer of branded internet properties that focus on creating value for niche markets.
We focus on incubating and bringing to market innovations in healthcare, telecom, education and psychology grounded in LEAN (build, measure learn) methodology. It’s a fact that many start-ups fail. We focus on identifying key assumption metrics to significantly reduce risk, capital requirements, and leverage human capital to improve odds of success. Current BrandMother and client projects include:
SaaS/Subscription Models
Software as a Service ( SaaS) is an amazing model. A good one offers tremendous customer value, adoption, and retention. Successful SaaS companies such as Salesforce.com and Zendesk put over 40% or their resources towards marketing (not software development) perhaps you should too?
ZodianPro, a BrandMother property, is a cloud-based personality assessment service designed for life coaches, school counselors and small business. Based upon the Zodian animal archetype System, It is a personality assessment system with personality.
AirVersant, a BrandMother property, is marketing cooperative serving independent heating, air conditioning and ventilation (HVAC) professionals. The service includes branding, website hosting as well as print and digital collateral materials. Members get “franchise-like” marketing tools at a fraction of the price they might pay a franchisor. Exclusive territories are available.
Carepacity is a Cloud-based service started by emergency physicians that optimizes patient assignment, care and satisfaction. The system has dramatically improved metrics at several leading hospitals. BrandMother has assisted with strategic value assessment, marketing planning, naming, logo and website design. Served as founding team member and CMO.
Genie Receptionist is a provider of Virtual Receptionist services to small business. The company began as Front Office Staff and with a little magic will become a “Uber opportunity for home-based receptionists”. BrandMother has worked on call center traffic analysis , beta testing new cloud-based software, hiring and marketing strategies.
Online Education
Whether it being teaching you to deal with diabetes, make a better college decision or build more authentic meaningful relationships, we offer High Value Lessons that can change your life in dramatic ways. Our sites include digital books, videos, learning management systems and membership models.
DiabeticEdge is a 501c-3 with a mission to provide education, inspiration and support to diabetics and their families. Over 30 million Americans suffer from the disease and another 60 million are prediabetic. The company received a Google Grant in 2020 and seeks to make diabetics aware of important medical research and advances regarding the disease.
UpNotes, a Brandmother property, seeks to discover and curate self and professional development education. Content includes book reviews and summaries from leading authors and speakers. We believe that taking a daily dose of UpNotes can literally change your life.
Learnuity, a BrandMother property, is a digital publisher of high value information. Whether it is a a potential amputee looking to save a leg or a prospective college student looking to make a large financial decision, Learnuity publications week to offer genuine and practical insights.
eCommerce Facilitated
Whether you want to sell, physical goods or services, we have experience setting up shopping carts and booking systems.
Funbrellas is a beach umbrella and event service based in La Jolla, California. It was born out of the observation that in the age of the pandemic with closing movie theaters, restaurants and bowling alleys, there are fewer family entertainment options. Funbrellas offers convenience to beach goers.
Fanimals, a BrandMother partnership, is a site for sports team fans and animal lovers. If you are a dog lover you can sport a shirt with your favorite breed.
