Lead Generation 

Without prospects there is no conversation, feedback, learning and potential sales.  Key is getting in front of qualified prospects and getting their interest.  Today’s tools include: 

• Search – Google Ads and Local Map Listings 
• Social Media – Facebook, Linked-in 
• YouTube Videos 
• Directories – Yelp, Angie’s List 
• Direct mail postcards 
• email and email newsletters
• Tradeshows and networking – 
• Signage ( including vehicle) 
• Gift Cards and coupons 
• Print Advertising including Magazines and Yellow Pages

Lead Capture

First contact and engagement is absolutely key.  Your audience moves from suspect to prospect status and hopefully you now have permission to begin a conversation.  

• Live Answer and Chat
• Webforms and white papers  
• Salesperson or Lead team Answer
• Introductory videos

Lead Engagement

Possible ways to engage include: 

• eNewsletters
• Text Alerts
• Drip systems such as Mail Chimp, Constant Contact and Drip 

A note…professional sales people often look at this as an opportunity to sort or qualify the lead.  But it can be much more that.  It’s an opportunity for discovery and relationship building.