Conversion to Sale

The first sale is like a first date.  It can be the beginning of a “beautiful relationship”  It is important to know that no amount of good marketing makes up for a bad product, onboarding or service. A common misconception is that clients need to be “closed”. That is transactional versus relationship thinking.  The close is the natural outcome of a respectful process.  The first dale is really the first date.  The real leverage comes with repeat referral and recurring business. 

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