Strategy Coaching

A strategic business advisor with experience in venture funded and bootstrap startups, Inc 500, and Fortune 500 companies

  • Value Identification & Assessment
  • Market Research /Competitive Analysis
  • Financial Model Development  
  • Business Plan Development
  • Investor and Stakeholder Presentation Decks

Brand Design

Good brands build trust and recall and great brands are built on creating consistently great customer experiences. The best names are easy to say, spell and remember. Shorter names are typically better than longer ones. In the age of internet, good domains are very important. 

  • Brand Naming, Tagline & Domain Selection 
  • Logo symbol, icon and Wordmark Design
  • Corporate Identity & Style Guide
  • Business Cards & Email signatures 

Printed Collateral

Everything the customer sees, hears or experiences about your company creates an impression. And good first impressions matter. Core collateral might include: 

  • Brochures & Sales Flyers 
  • Sales Presentation & Proposal Systems
  • Truck or Van Signage 
  • Logowear / Uniforms

Website

In today’s world a website is a brochure and or store on the web.  A good site grabs your attention, builds trust and credibility, communicates your story and specific value proposition and lit presents well on different platforms…including desktops, smartphones and tablets. 

  • Website Brochure 
  • Compelling Copy 
  • Sales Narratives and Slider Presentations 
  • eCommerce Systems 
  • Booking Calendars

Lead Generation 

Without prospects there is no conversation, feedback, learning and potential sales.  Key is getting in front of qualified prospects and getting their interest.  Today’s tools include: 

  • Search – Google Ads and Local Map Listings 
  • Social Media – Facebook, Linked-in 
  • YouTube Videos 
  • Directories – Yelp, Angie’s List 
  • Direct mail postcards 
  • email and email newsletters
  • Tradeshows and networking – 
  • Signage ( including vehicle) 
  • Gift Cards and coupons 
  • Print Advertising including Magazines and Yellow Pages

Lead Capture

First contact and engagement is absolutely key.  Your audience moves from suspect to prospect status and hopefully you now have permission to begin a conversation. 
 

  • Live Answer and Chat
  • Webforms and white papers  
  • Salesperson or Lead team Answer
  • Introductory videos 

Lead Engagement

Possible ways to engage include: 

  • eNewsletters
  • Text Alerts
  • Drip systems such as Mail Chimp, Constant Contact and Drip 

A note…professional sales people often look at this as an opportunity to sort or qualify the lead.  But it can be much more that.  It’s an opportunity for discovery and relationship building.

Conversion to Sale

The first sale is like a first date.  It can be the beginning of a “beautiful relationship”  It is important to know that no amount of good marketing makes up for a bad product, onboarding or service. A common misconception is that clients need to be “closed”. That is transactional versus relationship thinking.  The close is the natural outcome of a respectful process.  The first dale is really the first date.  The real leverage comes with repeat referral and recurring business. 

  • Sales & Investor Presentation Decks
  • Videos Presentations
  • Brochures
  • Sales Funnels 
  • Special Offers

Extending Relationship 

Real benefits…both personal and financial come from building deep and meaningful relationships. A customer will almost never express their full needs on that first date.  Once you are in the door, it is a tremendous opportunity to build on that initial success and get repeat sales and referrals. Not all business models have recurring revenue components but many do. 

  • Referral Programs 
  • Affiliate Marketing