YouTube Ads & Campaigns

Years ago there were only three channels on television- NBC, ABC and CBS. Madison Avenue agencies and their “MadMen” created  brand image and demand with campaigns featuring personas such as the Marlboro man, Mr Whipple and Madge. Remember “plop plop fizz fizz” or “ I can’t believe I ate the whole thing”. 

Today there are over 110 million channels on YouTube and 2.5 billion subscribers. It’s a worldwide audience. And with that many eyeballs there is opportunity for your business and you! 

YouTube is an advertiser’s dream for a number of reasons: 

  • Tell your story, provide product demos and customer testimonials with engaging and entertaining videos. 
  • Target your market demographic specifically 
  • Pay only for actual views –  a mere $0.10 to $0.30 per impression. This is a fraction of the cost of direct mail;
  • Retarget prospects that visit your site.  Get in front of them again and again. 
  • Create Ads at a fraction of the cost of network or cable TV. 

BrandMother is here to help you get the most out of advertising. We have a proven formula for developing a high impact video commercials and it begins with having a great  script. Most of our scripts include: 

  • An attention grabbing headline
  • A compelling story 
  • A persuasive pitch 
  • Solid Evidence 
  • A compelling offer
  • A strong call to action or close 

The Ad Development Process: 

  • We record an interview of you on video;
  • We look at current marketing materials such as websites, slide decks and brochures; 
  • We create a “first pass” script to tell your story and present your offering; we look for your feedback.
  • Once we have a refined script, we look for synergistic photographs and videos. 
  • Using the voice over as a guide and a video editor, we lay other elements, including a soundtrack on top of it. 
  • When completed, the video is loaded to either Vimeo or YouTube for review. 

The Campaign: 

Once an ad is developed, we focus on setting up a campaign.  This is done via Google Ads – YouTube’s parent company. 

Key decisions include:

  • Demographic target – age, gender  and geography
  • Specific channels 
  • Type of advertisement placement 
  • Daily and monthly Ad budgets 

Ad Campaign Tracking and Testing 

Once a campaign is running we determine how it is performing. Key metrics include:

  • Ad views
  • Percent click or call
  • Cost per qualified lead 
  • Cost per sale 

 

Introductory Rate:

Fees: $1200 – $2000 and $100 per month campaign management