Alex von Allmen, MBA
Founder

Alex is a marketing, finance and communications professional who has worked in start-ups and Fortune 100 organizations.  He has experience in branding, market research, design, digital marketing, product management, business metrics, software as a Service (SaaS) and team leadership.  He holds an MBA from Northwestern’s Kellogg School in marketing and finance and a BA from Vanderbilt.  Click here for Resume 

Advisors & Virtual Team Members

Michael Zarifes, BFA

Creative Director

Michael is an award-winning graphic designer and art director, specializing in infomercial production, broadcast, web and mobile design. He has held sales positions with Oracle and Pitney Bowes. He has a BA degree in psychology from Stanford University and a BFA degree in graphic design from Art Center College of Design in Pasadena, California (with honors).

Michael Dotterer

Sales & Business Development

Michael Dotterer has over 25 years of experience in sales and business development and has worked in start-ups and Fortune 100 companies. He played for the 1984 Los Angeles Raider World Champion Super Bowl Team and was All-American baseball player. He holds a BA degree from Stanford, MPA from Columbia and studied at the London School of Economics ( LSE).

Larry Appelbaum

Business Development

Larry Appelbaum has built a diverse career in sales, marketing, and executive leadership spanning nearly five decades across multiple industries. Beginning in 1976, he developed extensive experience in the cable and satellite television sectors, securing contracts with major companies including TCI, Time Warner, and Echostar. He later owned a home automation company in Aspen, Colorado, and received advanced THX home theater design training at Lucasfilm.

Appelbaum held senior sales roles with Antec, managing 13 western states, and with Pace Micro Technology, the world’s largest digital set-top box manufacturer, where he oversaw North American accounts. While at Pace, he served on the FCC’s Advanced Television Systems Committee (T3-S8), contributing to conditional access and encryption standards. He was also instrumental in Verizon’s fiber-to-the-home deployment in Southern California.

Throughout his career, Appelbaum has led and advised companies in technology, alternative fuels, consumer products, and entertainment, including securing a major micro-component supply contract with Apple.