by Alex von Allmen | Sep 8, 2021 | Entrepreneurs
I’ve just finished listening to MJ Demarco’s “the Millionaire Fastlane” and loved it! I believe his book is spot on about the attitudes and beliefs entrepreneurs need to succeed. It is a must read. Demarco doesn’t believe in “Get Rich Quick” and even...
by Alex von Allmen | Sep 4, 2021 | Branding
It has been said that a “Rose by any other name would not smell as sweet”. The choice of what to name a company, organization, product or service can be one of the most important elements of the marketing mix. And yet many business owners, entrepreneurs and product...
by Alex von Allmen | Sep 2, 2021 | Business Model
AirVersant is a marketing alliance of independent heating and air conditioning service companies (HVAC) that seeks to increase leads, sales and the quality of services of individual members. The company offers “franchise-like” benefits at a fraction of the price. This...
by Alex von Allmen | Sep 1, 2021 | Business Model
Opportunities in the Clouds I believe that Software as a Service (SaaS) is one of the biggest opportunities of our time. Today there are over 15,000 SaaS businesses worldwide and they include giants like Salesforce.com, Indeed and ZenDesk. Amazon Web Services (AWS)...
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