Qualities of a Good Name

Qualities of a Good Name

It has been said that a “Rose by any other name would not smell as sweet”.  The choice of what to name a company, organization, product or service can be one of the most important elements of the marketing mix.  And yet many business owners, entrepreneurs and product...
Why We Love SaaS Businesses!

Why We Love SaaS Businesses!

Opportunities in the Clouds I believe that Software as a Service (SaaS) is one of the biggest opportunities of our time.  Today there are over 15,000 SaaS businesses worldwide and they include giants like Salesforce.com, Indeed and ZenDesk.  Amazon Web Services (AWS)...